In a bold move that signals a new era for African tourism, Nigeria just hosted the 68th Meeting of the United Nations Tourism Commission for Africa (CAF) and let’s just say, this wasn’t your typical roundtable.

Nigeria Takes the Lead as Africa Reimagines Tourism for the Future

Under the leadership of Honourable Minister Hannatu Musa Musawa Esq, the event held in Abuja wasn’t just about exchanging business cards.

It was a strategic gathering that positioned Nigeria not just as a host, but as a leading voice in Africa’s tourism transformation.

Speaking on behalf of the President, VP Kashim Shettima opened the meeting with a call for eco-conscious tourism policies and stronger regional collaboration.

Nigeria Takes the Lead as Africa Reimagines Tourism for the Future

He also emphasised the need for meaningful private sector investment, the kind that benefits everyday Africans, not just the elite.

But the real standout moment came from the Honourable Minister herself.

Nigeria Takes the Lead as Africa Reimagines Tourism for the Future

Aligning the summit with President Tinubu’s Renewed Hope Agenda, she redefined tourism as more than just leisure.

Instead, she placed culture, creativity, and innovation at the heart of national growth, transforming Nigeria’s art, film, tech, and tourism sectors into serious economic engines.

Nigeria Demands Bigger Slice of $11 Trillion Tourism Pie

With global tourism valued at over $11 trillion and Africa claiming less than 5% of that pie, the Minister didn’t mince words:

“The time to bridge this gap is now by building people-powered economies rooted in storytelling, digital innovation, and cultural pride.”

Nigeria Demands Bigger Slice of $11 Trillion Tourism Pie

The summit wasn’t just policy-speak either. It was a convergence of minds from ministers to cultural icons.

They were all focused on using tourism not just for economic gain, but for social impact, youth empowerment, and cross-continental prosperity.

Ultimately, Nigeria isn’t waiting to be invited to the global tourism table, we’re building the table, setting it, and inviting the world to sit down.

Nigeria Demands Bigger Slice of $11 Trillion Tourism Pie

Nigeria Takes the Lead as Africa Reimagines Tourism for the Future